For 20 years, Alison Hammond has entertained viewers of ITV’s This Morning along with her explosive laughter, lawless celeb interviews and viral climate forecasts.
It has now been introduced the 48-year-old Brummie will convey her salt-of-the-earth charms to the beloved Nice British Bake Off tent, a transfer warmly obtained on social media and among the many gentle leisure group.
Hammond’s first foray into performing arts got here on the age of 11 when she was enrolled by her mom on the Tv Workshop, a prestigious drama membership, throughout which period she landed appearances on reveals together with Palace Hill, a parody of Grange Hill.
Monetary restraints, nonetheless, meant she was later unable to take up a spot at drama college and she or he took up jobs at locations together with British Gasoline and a cinema, and labored as a vacation rep.
However it was in 2002 Hammond began in earnest on her journey to changing into a family title, when she appeared as a contestant on the truth present Huge Brother. Hammond was one in every of 14 contestants, who additionally included Jade Goody.
Regardless of solely lasting two weeks on BB earlier than being evicted, she had made an affect. A producer for This Morning contacted her to see if she could be occupied with doing a phase on the present referred to as Eating regimen Camp, wherein she would try to drop some weight.
A couple of months’ work become twenty years. Her appearances on This Morning have continuously set the web alight, from her 2017 interview with Harrison Ford and Ryan Gosling, which has been viewed 16m times on YouTube, to a flip as a climate presenter on a floating map of the UK, wherein she accidentally pushed a model into the Royal Albert Dock in Liverpool.
However she has garnered consideration for severe moments, specifically her emotional speech after the homicide of George Floyd and the following Black Lives Matter protests around the globe in 2020.
Talking to This Morning hosts Phillip Schofield and Holly Willoughby, Hammond rang in with a tearful and sincere reflection on race relations internationally.
“Firstly, I’m a mom to a 15-year-old black boy,” she mentioned. “So after I noticed that picture of George Floyd, I noticed my brothers, I noticed my father, I noticed my son. I noticed everyone’s son, and I used to be disgusted to my core. And it damage me to the pit of my abdomen.”
Her appointment to the Bake Off crew alongside Noel Fielding, after the departure of the comic Matt Lucas, comes through a vibrant vary of TV roles, from I’m A Movie star … Get Me Out Of Right here!, Movie star Coach Journey and Movie star MasterChef.
In 2014, she competed in Strictly Come Dancing with Aljaž Škorjanec, however was eradicated midway by means of the collection.
She has additionally turned her hand to appearing on a variety of events, that includes in Medical doctors and The Dumping Floor.
Extra not too long ago, she helmed the Bafta Studio, an immersive and access-all-areas expertise, on the 2023 Baftas as a part of the BBC One protection, which had a combined reception on social media.