‘Residence for hell-raisers’: new house owners of Groucho Membership search younger blood | Hospitality trade

Alex James at the Groucho Club.

The worldwide gallerists behind Hauser & Wirth have purchased the Groucho Membership, the personal members membership in Soho that has acted as a non secular dwelling for artists, writers, musicians and media employees for nearly 40 years.

The takeover of the membership by Artfarm – Manuela and Iwan Wirth’s unbiased hospitality and improvement firm – marks a brand new chapter for the Groucho that would embody a drive to recruit youthful members and worldwide enlargement.

Positioned in Dean Road, the Groucho Membership has a storied historical past, turning into a “dwelling for hell-raisers” and the in-crowd.

Based in 1985 by a gaggle of publishers and brokers together with Carmen Callil, Ed Victor, Liz Calder, and Michael Sissons, it was the benchmark for a brand new technology of members golf equipment.

When Fleet Road immediately broke up within the 80s, the Groucho supplied a “congenial refuge” for its extra literate and articulate drunks, in response to the journalist Roy Greenslade. Most significantly, it welcomed girls as equals, which stood it in stark distinction to the archaic gents’s golf equipment that lined Pall Mall.

“We’re deeply keen on the Groucho Membership,” mentioned Ewan Venters, the CEO of Artfarm and Hauser & Wirth. “It’s famed for being a hub for creatives. We additionally love the genesis, that it was based out of a need for girls to have someplace they may go to fulfill like-minded individuals, in a metropolis that was dominated by males’s golf equipment.”

The Groucho’s identify derives from the Groucho Marx quip – “I don’t wish to belong to any membership that may settle for me as a member” – and down the years, that maverick spirit has been stored alive by successive generations of artists, writers and musicians.

“There’s some particular magic that nobody can put their finger on,” the artist Gavin Turk mentioned, whereas Blur’s Alex James as soon as recalled climb throughout the Soho roofs from the Colony Room down the street into the Groucho’s snooker room window.

It’s the place Damien Hirst celebrated his Turner prize by placing his £20,000 winnings behind the bar; the place Bono as soon as sang Glad Birthday to Invoice Clinton round a piano that had been painted by Peter Blake; and the place the movie producer Bradley Adams and the actor Robbie Coltrane as soon as acquired into an argument over an unwelcome gesture.

Alex James at the Groucho Club.
Alex James as soon as described climb into the venue from the roof of one other Soho ingesting membership. {Photograph}: David Sillitoe/The Guardian

“Francis Bacon, Jeffrey Bernard and Dan Farson have been sitting on the bar and Coltrane despatched a glass of brandy right down to Bacon,” Adams instructed the Night Commonplace just a few years in the past. “Bernard stood up and mentioned: ‘You fucking cunt. You don’t ship a glass to at least one individual, you ship one to all three.’ He threw the glass, it flew previous my nostril and hit Robbie on the aspect of the pinnacle. I believed: ‘That is the membership for me.’”

However movie star didn’t at all times equal membership, and membership didn’t at all times equal entry. On the top of their fame, the Spice Women have been rejected by the membership committee, whereas Al Pacino and Eric Clapton have been turned away at reception unrecognised. Guidelines have been established by Stephen Fry, who enforced a ban on cellphones within the bar and the carrying of string vests, which he known as “totally unacceptable” as a result of “there’s sufficient misery on this planet already”.

Venters mentioned he understood the “particular place” the Groucho occupies in London’s cultural panorama and that Artfarm would respect its historical past and traditions. However wanting ahead was simply as necessary as wanting again, he mentioned. “Each time the Groucho is referred to, it’s to nice names and moments up to now, and I’m an enormous believer in trying to the long run and ensuring we’re creating new historical past.”

There are about 150 artworks within the Groucho assortment, together with items from members Bacon, Blake, Turk, Tracey Emin and Gordon Cheung. Venters mentioned he hoped new possession would spark a renewed curiosity amongst members, drive consciousness to a youthful technology of creatives and open the door to new territories.

“It’s been the membership’s need to see the membership go worldwide,” he mentioned. “Although no choice has been made at this level, we’re a global enterprise with expertise working in Asia, America, Europe and the UK. It will be apparent that in our considering, we might be trying to see whether or not the Groucho Membership might broaden sooner or later.”

The Groucho’s possession has modified a number of instances for the reason that Nineteen Eighties. After a failed takeover try by Benjy Fry, it was bought to Joel Cadbury, Matthew Freud and Rupert Hambro in 2001. In 2008 they bought it to Graphite Capital, who then bought a majority stake to a gaggle of personal traders led by Alcuin Capital, a fellow personal fairness agency.

Nick Hurrell, chair of the Groucho Membership, mentioned Artfarm have been “the proper house owners” for the membership. “Their mixture of cultural engagement, pedigree in artwork and excellence in hospitality sits very effectively with the actual spirit of a members membership that has been an necessary a part of London’s cultural life for a few years,” he added. “To our 5,000 members around the globe, I’d say that the long run has by no means appeared brighter.”