Everyone, they are saying, has a narrative to inform, and more and more these tales are being instructed immediately into the ears of podcast listeners – which, based on Ofcom, was about 25% of the grownup inhabitants within the UK in 2021. In case you have one thing to say, podcasting gives a straightforward, accessible and low-cost method to say it.
Begin together with your concept
“An important factor is the concept,” says Martin Bojtos, the co-founder of the podcast creators and producers Podmasters. “You may have the most effective mic, the most effective mixer, the most effective audio editor, the most effective music – they gained’t make podcast.”
So how do you select? Begin with what . “Nice podcasts are based mostly on ardour, experience or expertise,” says Vic Elizabeth Turnbull, the founder and chief government of MIC Media, a podcast manufacturing and coaching social enterprise. “Take into consideration what you’re feeling strongly about. What have you ever carried out?”
Ian Sanders, the creator of Chilly Warfare Conversations, provides: “Select a topic you might be passionately engaged with in 20 or extra episodes’ time, and one with no scarcity of angles.”
Outline your viewers
It’s all about storytelling, says Sam Shetabi, the UK content material director of the podcast internet hosting firm Acast.
“In the end, each story has a starting, center and finish, and it’s vital to consider the way you inform that,” he provides.
A method is to think about who the listener is. “Resolve in your supreme listener,” Turnbull says. “When you possibly can outline your viewers, the whole lot turns into clearer.”
For Sanders, that supreme is a historical past buff with an curiosity within the chilly warfare. “I needed to seize the entire vary of tales, from the navy, spies, manufacturing unit staff, dissidents, anyone who skilled it,” he says. He speaks to a variety of historical past buffs. So far Chilly Warfare Conversations has had 2.3m downloads.
It doesn’t should be excellent. “I endorse the concept of informal podcasting and studying as you go,” Shetabi says. “A part of the method isn’t being so hamstrung by getting the concept excellent, to the purpose that you simply don’t report something. Your listeners have a direct reference to you as a number, so you possibly can fail ‘out loud’ and study from it.”
Mark Asquith, the managing director and co-founder of the podcast internet hosting platform Captivate.fm, says: “As a brand new podcaster, it’s simple to assume the gear will make all of the distinction when, in actuality, an honest mic is simply pretty much as good as an ideal mic.”
Turnbull says: “I really feel very strongly that you must solely purchase what you want. Folks purchase the entire package and caboodle, with a flowery microphone, an interface, a brand new laptop computer. However there’s no level in being ‘all gear and no concept’. You solely want 4 issues, and three you’ve most likely already acquired: a microphone, one thing to report into and retailer your recordings, headphones and one thing to edit on.”
In concept, then, anybody with a smartphone is provided.
If you happen to do need to improve, Bojtos says: “The primary piece of apparatus to get is an effective mic, and you will get them from about £50 – £60.” The Samson Q2u USB, which Asquith recommends, prices about £80, whereas Bojtos mentions the Blue Yeti USB which prices about £100.
Search out used gear on websites similar to eBay or Fb Market, or secondhand retailers. “I purchased my first microphone at Money Converters, and I’m nonetheless utilizing it,” Turnbull says.
Asquith provides: “Sounding nice is all about microphone approach. Stand up shut, inside a fist width of the microphone, and modify your enter quantity to maintain it within the inexperienced in your recording software program.”
Maintain it tight
“I’ve been knowledgeable broadcaster, and I nonetheless waffle. However you do have to get to the purpose,” says Elinor Hamilton, who makes Tales from the Tannoy, in regards to the tales behind the automated voices in our on a regular basis lives. (She is aware of a factor or two about it – Hamilton is the voice saying stations on the London Underground.)
Minimize out surplus waffle with free enhancing instruments similar to Audacity or the podcast one-stop-shop Podcastle, whereas a well-liked subscription service, Adobe Audition, prices £19.97 a month. “You do have to know what you’re doing,” Bojtos says. “Typically, folks get on YouTube and study the whole lot; it’s not unimaginable. However persons are busy and there may be solely a lot you possibly can hold in your head, so lots of people rent an editor.”
It’s an choice that fits Sanita Guddu, a fundraising advisor and coach who presents Legacy Fundraising Chat, a podcast for charity sector professionals. She wrote and recorded all her podcast episodes in solely 4 months, however says hiring a contract editor is a extra environment friendly use of her time.
Understand it takes time
Monetary and technological limitations to beginning a podcast are very low however one factor many individuals underestimate is the time it takes to place one collectively.
Sanders says: “If folks hearken to, perhaps, a 45-minute episode, or an hour’s, they may assume: ‘Nicely, , all he did was press report.’
“However you’ve acquired to do the analysis so you’re knowledgable sufficient a couple of topic to ask pertinent questions. Then there’s the enhancing, which might be three or 4 instances the size of the particular recording.”
Sanders estimates he spends 10 to 12 hours on every episode.
Get your picture proper
“Art work is the one actual window you give to your podcast. You could have a really small, thumbnail-sized bit that may convey the whole lot about your present,” Shetabi says.
“There are many free design instruments like Canva, which makes designing one thing like that a lot easier.
“But when I used to be getting actually severe about podcasting, that’s the one factor I might spend money on. It may cost a little from £100 to £300 however is kind of funding.”
Select a internet hosting supplier
To make your podcast accessible, you could use a platform, similar to Captivate.fm, Acast, Anchor (owned by Spotify), Libsyn, Audioboom or Buzzsprout.
Some supply free fundamental packages, and month-to-month charges improve relying on the variety of instances your podcast is downloaded.
The platform permits it to be distributed to Apple, Spotify, Google or anyplace else folks get their podcasts from.
Inform everybody about it
Hosts will get it on the market however for essentially the most half that’s the place it stops – and the laborious work begins.
It comes again to figuring out your listener – and discovering the place individuals who share your ardour hang around – on Twitter, Reddit, Fb or anyplace the place you possibly can put the phrase out.
One efficient technique is “making buddies with different podcasters”, Turnbull says.
Discover these in your space of curiosity and invite them on to your present, be a visitor on another person’s podcast or make a brief trailer after which swap trailers with different podcasters so you possibly can promote every others’ work.
Don’t surrender the day job (but)
“With Acast, you can begin incomes cash from actually your first hear. From day one, you possibly can say: ‘I need to allow monetisation,’ and Acast advertisements will populate your podcast, and you’ll select the place you need them to be,” Acast’s Shetabi says. Income is predicated on a value per thousand (or CPM) foundation – the extra hundreds of listeners you’ve, the extra money you earn. In case your listeners are within the tons of, then you definitely could be incomes pennies.
Different fashions embody subscriptions, common funds by websites similar to Patreon, and charging listeners per podcast. However no matter mannequin you select, incomes a residing is way from a given; even with 2.3m downloads and a loyal following of paying subscribers for Chilly Warfare Conversations, for now at the very least, Sanders isn’t giving up the day job.