Salt Bae’s London restaurant reviews £7m in gross sales in its first three months | Meals & drink business

Nusret Gökçe, known as Salt Bae, demonstrated his steak-salting technique in a video which became a viral meme.

The London restaurant of Salt Bae, a flamboyant, condiment-sprinkling chef, has reported £7m in gross sales in its first three months.

Nusr-Et Steakhouse, the outlet on the Park Tower resort in Knightsbridge identified for outrageously priced gadgets resembling tomahawk steaks wrapped in gold, additionally made pre-tax earnings of £2.3m within the yr to December having solely opened its doorways in late September, based on accounts filed at Firms Home first reported by The National.

Nusret Gökçe, known as Salt Bae, demonstrated his steak-salting technique in a video which became a viral meme.
Nusret Gökçe, often known as Salt Bae, demonstrated his steak-salting method in a video which turned a viral meme. {Photograph}: Youtube

The corporate, which is managed by Turkish conglomerate Doğuş Group, mentioned the restaurant had “carried out larger than the anticipated outcomes” regardless of the impact of the Omicron variant of Covid-19 on the hospitality business within the UK on the finish of final yr.

The outcomes could also be unsurprising as shortly after the London department opened, a photograph of a £1,812.40 receipt for a desk of six, together with £1.40 cans of Crimson Bull at £11, went viral.

The London outpost of Salt Bae’s chain, described by Observer critic Jay Rayner as a “ludicrous restaurant”, prices greater than £600 for an enormous tomahawk steak and £40 for a burger, with the most cost effective merchandise on the menu, some herb-crusted fries, coming in at £9. Followers of the chain reportedly embody David Beckham, Leonardo DiCaprio and the Venezuelan president, Nicolás Maduro.

Diners are attracted partly by the prospect to fulfill Salt Bae, the Turkish butcher turned steak-monger Nusret Gökçe behind the model, who has gained greater than 40 million Instagram followers since a video of him decked out in a good white T-shirt and darkish glasses finishing his elaborate steak-salting transfer went viral.

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The group is promoting ready jobs at greater than £15 an hour plus ideas, however that is still beneath the price of a plate of baklava for dessert within the restaurant.

Doğuş has greater than 20 Nusr-Et eating places world wide, almost half of that are in Turkey, the place it first launched an outlet in 2010. The conglomerate additionally owns the Saltbae burger chain and Cafe di Dolce patisserie.

Nusr-Et didn’t reply to a request for remark.